In-house · 2024–2025
Consumer Products, Germany. Seasonal key visuals — carried from the poster to the shelf to the feed.
Graphic Designer for DCPC (Disney Consumer Products)
Consumer Products · Germany
The only designer on the team. Every franchise, every surface.
Inside Disney Consumer Products in Germany, one person designed the season: the key visual, and everything it had to become — the retailer’s banner, the poster in the window, the column in the aisle, the booklet at the till, and the post on @disneydeutschland.
Every piece was made inside Disney’s global identity and each franchise’s licence rules, then bent to a German campaign, a German retailer and a German shelf. From concept to final artwork, every step.
- Franchises
- Disney · Pixar · Marvel · Star Wars · Disney Princess
- Surfaces
- Key visuals, retail posters, brandshop banners, drop-and-pop displays, booklets and magazine pages, social
- Where
- Munich — for Germany, Austria and Switzerland
- When
- 2024–2025
The holiday campaign
One key visual. Every surface.
The holiday campaign began as a single image: a ribbon of light, six characters and one line — Freude schenken zum Fest. Scroll, and watch it become the season.
- The key visual: one ribbon of light, one line.
- Into the shop window: brandshop banners, every width a retailer asked for.
- Into a retailer’s feed: the LIBRO posts, one hero product each.
- Onto @disneydeutschland: the advent calendar, lit by the same ribbon.
The everyday campaign
Mehr Freude. Jeden Tag.
The everyday campaign runs the other way: daylight instead of night, a pastel ribbon instead of a golden one, and four franchises sharing one white shelf without one of them shouting over the others.
It had to hold at every size a retailer could ask for — a banner a metre wide, an upright for a web shop, and the booklets people take home.
The booklets people take home
Point of sale
In the aisle.
A cinema release needs to be in the shop before it is on the screen. The Vaiana 2 drop-and-pop column went out in German and French, a figure you walk around rather than a poster you walk past.
And the one that proves it left the file: the Lilo & Stitch column, photographed where it stood.
Social
A year on @disneydeutschland.
From the concert announcement in September to the princess summer in July: twelve posts he made for Disney’s German account, in the order they went out. Carousels open in full.
September 2024
1 / 2
Disney in Concert
The cast announcement for Disney in Concert — Follow Your Dreams, and the tour dates.
View on Instagram
October 2024
#DisneyWeen
Which villain is your Halloween costume — twelve star signs, twelve villains.
View on Instagram
December 2024
Advent calendar, door 6
Disney × Pandora, on the same golden ribbon as the retail campaign.
View on Instagram
1 / 3
Holiday cards
Three greeting cards, each written in a princess’s own voice.
View on Instagram
1 / 7
Advent calendar, door 23
Seven slides, one per game, every box lit the same way.
View on Instagram
Lieblingsfilme-Tag
A New Year’s Day of favourite films on Disney Channel, free-to-air.
View on Instagram
February 2025
Mitmach-Kino
Disney Channel’s sing-along cinema weekend, as a ticket.
View on Instagram
March 2025
- Video
Squishmallows giveaway
Angel and Stitch, with Squishmallows, before the cinema release.
View on Instagram 
Vaiana 2 on Disney+
Streaming from today.
View on Instagram
June 2025
1 / 4
Films in June
A month of Disney Channel evenings, a week to a slide.
View on Instagram
July 2025
Elio
A word search for alien messages, for Pixar’s Elio in cinemas.
View on Instagram- Video
Prinzessinnen Sommer
Disney Channel’s princess summer, in motion.
View on Instagram
All characters and trademarks © Disney, © Disney/Pixar, © & ™ Lucasfilm Ltd., © MARVEL. Shown as portfolio work.
This is a small part of what was made. Most of the work for Disney Consumer Products is covered by non-disclosure agreements and by the licence terms the artwork was created under, so it cannot be published here. What is shown is what I am permitted to show; the rest can be talked through in person.
The only designer on Disney Consumer Products’ team in Germany: seasonal key visuals, the banners, displays and booklets they became in store, and the posts they became on @disneydeutschland — for Disney, Pixar, Marvel, Star Wars and Disney Princess.
- Employer
- The Walt Disney Company · Consumer Products
- Role
- Graphic Designer for DCPC (Disney Consumer Products)
- Year
- 2024–2025
- Disciplines
- Retail campaigns, Key visual roll-out, Point of sale, Print and booklets, Social media assets
- Tools
- Photoshop, Illustrator, InDesign, Premiere Pro, After Effects
Next project
my aurea
A supplement brand, built from one line