Huda Beauty × Bratz, Ameer Al-Ayyash

Huda Beauty × Bratz · a self-initiated 360° campaign

Welcome to Hollywood.

Key visual: the Huda × Bratz doll at golden hour under a Hollywood sign that reads HUDA BEAUTY, the collection on the wall beside her — Huda Beauty × Bratz · Passion for Glam
Hollywood’s newest star.
The girlz with a passion for glam.Watch the film · 36 s

Scene 01 · The pitch

Every Bratz girl dreamed of her close-up. This one gets Hollywood.

In 2026 the Bratz turn twenty-five. The girls who grew up with them are the women who buy Huda Beauty now — and Huda Kattan’s own story, from make-up artist to global brand, is the grown-up version of the Bratz fantasy. Two brands, one promise: be unapologetically glam.

Hollywood’s Newest Star follows one doll through one day, from golden hour under the sign to the premiere at night. Every scene carries one emotion and one hero product. She is not a mascot. She is the star — and the products are her co-stars.

01The pitch
02The film
03Casting
04Wardrobe
05A day in the life
06The feed
07The city
08The invitation
09Behind the scenes
10That’s a wrap

Collection: Passion for Glam — Faux Filler × Bratz, Easy Bake × Bratz
Shades: 01 Bratitude · 02 Pout Couture · Angel Cake · Honey Bunz
Touchpoints: Character, packaging, film, key visuals, social, out of home, PR kit, rollout
Tools: Blender, Higgsfield, Photoshop, Illustrator, Claude
Status: Self-initiated concept. Not commissioned by or affiliated with Huda Beauty or MGA Entertainment

Research

Start from the real codes.

Before any idea, an inventory: what each brand already owns, so the collaboration could borrow it instead of inventing around it.

From Huda Beauty

The lowercase wordmark: bold “huda”, light “beauty”
Faux Filler — the square, clear acrylic gloss
Easy Bake — the 2024 jar, and its bakery naming
Camera-ready glam, and a founder who started as a make-up artist

From Bratz

The halo and stars above the logo
“The girls with a passion for fashion”
The Z — Bratz spell it their way
Box art: every doll has her illustration first

Huda first. Bratz as the jewellery.

The research wall

Reference: a Bratz Yasmin doll in her window box

Reference: Bratz 20th-anniversary illustration

Reference: the Bratz × Tyla collector box

Reference: Bratz “Dramatic Doll” illustration

Reference: the Hollywood sign on Mount Lee

Reference: the Bratz × Kylie Jenner doll and box

Reference: Tyla drawn in the Bratz style

References, for study only: Bratz packaging and illustration (© MGA Entertainment) and the Hollywood sign.

Scene 02 · The film

The film.

Thirty-six seconds, one night in Los Angeles. She arrives in a pink G-Class, sits down at the mirror and does her face with the collection — powder, gloss, the close-up — then walks out into the flashes.

Length: 36 s
Format: 16:9 · 1080p
Shots: Higgsfield — every shot from an approved keyframe
Titles & end card: Blender — typewriter title, credit billing, rose-gold chrome logo
Edit: Cut and finished by Ameer Al-Ayyash
Music: Bratz theme song × “Vogue” by Madonna — mashup by whateverdoja

The film · story ads

Four stories, one per shade.

The film cut down to the phone: 9:16, about ten seconds each. A hook line on a scene from the film, the product in use, then the packshot with its name and a line of its own.

01 Bratitude · Lip gloss
“Main character energy.” → “Gloss with attitude.”
“Nicole Kidman” — Adela © rights holders
02 Pout Couture · Lip gloss
“Flash-ready.” → “Made for the red carpet.”
“Okayyy” — Latto × Doja Cat © rights holders
03 Angel Cake · Baking powder
“Bake it till you make it.” → “Heaven-sent blur.”
“Vogue” — Madonna © rights holders
04 Honey Bunz · Baking powder
“Glam in the back seat.” → “Set. Warm. Go.”
“Obsessed” — Mariah Carey © rights holders

The film · shot list

Twelve beats, one night.

01 Los Angeles
The city from the hills. Title.
02 Arrival
The pink G-Class rolls in and stops.
03 Exit
Out of the car. The door stays open.
04 The walk
Profile track. “Huda Kattan as huda.”
05 The mirror
She picks up the heart mirror.
06 Powder
Easy Bake, the puff, a cloud.
07 Gloss
Faux Filler, one stroke.
08 Close-up
The pout. The wink.
09 The coat
Blush faux fur, over the same dress.
10 Flash
The doors open onto the cameras.
11 Paparazzi
Flashes, faster. Silhouettes only.
12 End card
hudabeauty × Bratz, in chrome.

The film · titles

Three titles, built in Blender.

The type in the film is not generated. The location title types itself; the credit bills her like a star; the end card is the wordmark cast in rose-gold chrome, with the Bratz halo crowning “huda”.

Location title. Los Angeles, California — typewriter, with a pink rule and a star glint

Billing. “Huda Kattan as huda” — the wordmark as her screen name

End card. hudabeauty × Bratz, 3D rose-gold chrome, 7 s

The film · cutting-room floor

The cutting-room floor.

Nothing was accepted without being watched frame by frame against the character sheet. These are four of the takes that did not make it — and the rule each one left behind.

NG · take 1

The walk to camera. She walked straight into the lens. A star does not know the camera is there — the walk became a side-on track.

NG · take 2

The mirror, backwards. The glass faced away from her. Mirror physics went into the brief: glass to her, logo to camera, held low.

NG · take 3

The door. The car door passed through her, and the look drifted towards photoreal. Now the door stays open, like a valet’s.

NG · take 4

The wrong dress. Floor-length, with a slit — an earlier character’s dress. Since then every keyframe is checked against the turnaround, not only the face.

Scene 03 · Casting

Stars aren’t born. They’re built.

Before a single frame, the star had to exist — as a drawing, a sheet, a mesh and a look. This is her, turning on the scroll: clay, wire, texture.

$The 3D doll, textured, turning$

01ClayThe form alone, before a single material. Silhouette first: the head, the pin curl, the column of the dress.
02Wire200,000 faces, thinned out here so the structure can be read.
03TextureWarm-brown skin, satin, caramel-streaked hair — the same doll the campaign is built on.

Casting · the evolution

From a drawing to a star.

The same girl, seven times over. Each step answers one question before the next one is allowed to ask its own.

Bratz-style illustration of the character: pin curl, lilac wing, pink satin dress — 01IllustrationEvery Bratz starts as box art. So did she — ink outline, airbrushed shading, the pout.

Character sheet, front view: the doll in her pink satin corset slip dress — 02The sheetFront, side, back. Proportions, dress length and hair volume fixed before anything is modelled.

Clay render of the 3D doll — 03ClayThe mesh without a material: does the silhouette still say “Bratz”?

Wireframe render of the 3D doll — 04WireThe topology underneath — where it is dense, and where it does not need to be.

The textured 3D doll, front view — 05TextureSkin, satin and hair on the mesh, checked from every side.

The approved character look, full body — 06LookThe approved look, locked as the single source of truth for every shot that followed.

Film still: the doll at her mirror in the dressing room — 07On setIn the dressing room, in the film. The same face, frame after frame.

Casting · the look

Her look, locked.

One approved set of references, and nothing generated without them: the face from the front and the three-quarter, the hair from behind, the whole figure turning. Every keyframe was checked against it — the dress as closely as the face.

Hair: Dark waves with caramel streaks and a 1950s Hollywood pin curl
Eyes: A lilac wing, lashes fanned, the Bratz almond
Lips: A nude, glossy pout — Bratitude, before it had a name
Dress: Pink satin corset slip, a straight column, hem just above the ankle
Jewellery: Pearl hoops and rhinestone cuffs

Character reference: the face, three-quarter

Character reference: the hair from behind, pin curl and caramel streaks

Turnaround: front, side and back — **Turnaround.** Front, side, back — the dress checked as closely as the face.

Casting · the takes

Thirty-three heads before her face.

The first road was the long one. A head built from nothing in Blender and held against the Bratz references at every step: thirty-three blockouts, then seventeen passes on the eyes alone — lid line, liner, the fan of the lashes. Two more dolls came after it. None of them is in the film. All of them are why she looks right.

33head blockouts

17passes on the eyes

4dolls

1star

Casting · box art

Every Bratz has her box art. So does she.

The classic 2D Bratz language — bold ink, airbrushed shading, glossy lips — made for the collector’s side of the launch: stickers, merch, a filter.

Bratz-style artwork: the character in front of a neon pink star, gloss in hand

Bratz-style artwork: the character with arms crossed against a pastel Hollywood sky

Scene 04 · Wardrobe

Huda first. Bratz as the jewellery.

The collection keeps Huda Beauty’s own packs — the square Faux Filler gloss and the 2024 Easy Bake jar — and lets Bratz in only as ornament.

The halo and stars from the Bratz logo crown the “huda” of the wordmark. A rose-gold Bratz charm sits on the lid. The sifter becomes a lace of stars. Nothing else changes, and that is the point.

The Passion for Glam collection: two Faux Filler glosses and two Easy Bake jars on pink

Faux Filler Extra Shine Lip Gloss

01Bratitude

Toffee Kiss · #D9887D

Bratz for attitude. The everyday nude with a stance — warm, sheer, glass-like. Her own lip colour.

Faux Filler Extra Shine Lip Gloss

02Pout Couture

Pink Champagne · #AE5668

Pout meets haute couture — passion for fashion, put on the lips. The rose for the red carpet.

Easy Bake Loose Powder

Angel Cake

Soft pink blur · #F5D2D6

Every Easy Bake shade is named after a bake. Angel cake is the lightest one — and it carries the halo in its name.

Easy Bake Loose Powder

Honey Bunz

Warm honey set · #E2AB7C

After Cinnamon Bun, with the Bratz Z. Warm, like her skin.

Wardrobe · colour

Colours sampled from her.

The pack does not get a palette of its own. It wears hers.

Cocoa#3A1D16From her hair→ type, the lid ring
Satin Pink#EBA6B7From her dress→ the Easy Bake lid
Satin Highlight#F9D3DDFrom the sheen on the satin→ sifter film
Pearl#FBF1ECFrom her hoops→ the gloss wordmark
Rose Gold#EDB9A4From her rhinestones→ the Bratz charm
Lip#D5685FFrom her pout→ Bratitude

Wardrobe · 2D to 3D

Drawn flat. Built round.

Every surface began as a print file — measured, set and exported flat — and was then folded, wrapped and cast in 3D. Drag across to see one become the other.

The Bratitude carton and gloss, rendered — **Gloss carton · 01 Bratitude.** Reverse tuck end, 24 × 24 × 88 mm. The lockup runs vertically as on the flacon; the shade sits in a spot-UV stripe.

Dieline and print layers of the Bratitude carton — **Gloss carton · 01 Bratitude.** Reverse tuck end, 24 × 24 × 88 mm. The lockup runs vertically as on the flacon; the shade sits in a spot-UV stripe.

The Angel Cake carton and jar, rendered — **Powder carton · Angel Cake.** 66 × 66 × 40 mm. The Bratz logo in rose-gold foil with emboss, a spot-UV disc echoing the sifter.

Dieline and print layers of the Angel Cake carton — **Powder carton · Angel Cake.** 66 × 66 × 40 mm. The Bratz logo in rose-gold foil with emboss, a spot-UV disc echoing the sifter.

Macro of the rose-gold Bratz charm on the Easy Bake lid — **The charm.** The Bratz logo traced to contours, extruded and cast in rose gold: a brushed plate, polished raised letters, the halo and stars.

The charm relief, flat — **The charm.** The Bratz logo traced to contours, extruded and cast in rose gold: a brushed plate, polished raised letters, the halo and stars.

Wardrobe · print

The artwork under the render.

What you read on a pack is type, not texture: print files at 40 px per millimetre, wrapped onto the 3D.

$Print artwork: the vertical hudabeauty wordmark with the Bratz halo$

Gloss front · wordmark and halo

Print artwork: gloss side panel, 01 Bratitude, Toffee Kiss — Gloss side · 01 Bratitude

Print artwork: gloss side panel, 02 Pout Couture, Pink Champagne — Gloss side · 02 Pout Couture

Print artwork: the ring, HUDABEAUTY × BRATZ · THE GIRLZ WITH A PASSION FOR GLAM — Lid ring

Print artwork: the star-lace sifter — Sifter · star lace

The two Faux Filler × Bratz glosses side by side — **The duo.** Two Faux Filler shades, one system: the colour changes, nothing else does.

Side panel of the Pout Couture gloss — **The side.** Shade, scent, and the Bratz logo directly under the name.

Easy Bake × Bratz, open, star-lace sifter — **Open.** The star lace over the powder, the ring text in cocoa.

The satin-pink Easy Bake lid with the rose-gold charm — **The lid.** hudabeauty × the charm, bottom left, as on the original.

All four cartons lined up with their products — **The cartons.** Four cartons, four shades, one lockup.

Wardrobe · props

Even the car has a name.

A California vanity plate for her pink G-Class, 305 × 152 mm: the script, the crowned wordmark, and the line the whole collection is named after.

01 · Flat
02 · Emboss
03 · Pressed

Scene 05 · A day in the life

A day in the life of a star.

01 · 6:48 pm

Golden hour

Hollywood, meet your new star.

Emotion: Arrival
Hero product: The whole collection

02 · 7:30 pm

Premiere

Now showing: Passion for Glam.

Emotion: The wave
Hero product: Passion for Glam

03 · 8:15 pm

Walk of Fame

Every star needs a signature.

Emotion: The wink
Hero product: 01 Bratitude

04 · 9:00 pm

Dressing room

Bake it till you make it.

Emotion: Focus
Hero product: Easy Bake · Angel Cake, Honey Bunz

05 · 10:10 pm

Red carpet

Pout Couture, darling.

Emotion: The pout
Hero product: 02 Pout Couture

06 · 11:45 pm

Night drive

Main character energy.

Emotion: The kiss
Hero product: The plate

Six scenes from golden hour to midnight. One emotion and one product each — so every post, poster and screen can stand alone, and the six together still tell one day.

Finished key visual: “Hollywood, meet your new star.”

Finished key visual: “Main character energy.”

Scene 06 · The feed

From plate to post.

Every post starts as a plate — the scene before a single word. Drag across each one to see what the post adds: the lockup, the line, the product names, the room the platform needs.

Launch post: “Now showing: Passion for Glam.” — 01 Launch post

Plate: the marquee scene — 01 Launch post

Carousel slide 1: “Every star needs a signature.” — 02 Carousel 1 · Signature

Plate: the Walk of Fame scene — 02 Carousel 1 · Signature

Carousel slide 2: “Bake it till you make it.” — 03 Carousel 2 · Bake

Plate: the dressing-room scene — 03 Carousel 2 · Bake

Carousel slide 3: “Ready for the close-up.” — 04 Carousel 3 · Close-up

Plate: the gloss close-up — 04 Carousel 3 · Close-up

Carousel slide 4: “Pout Couture, darling.” — 05 Carousel 4 · Darling

Plate: the red-carpet scene — 05 Carousel 4 · Darling

Carousel slide 5: “Blur it, bake it, own it.” — 06 Carousel 5 · Blur

Plate: the powder close-up — 06 Carousel 5 · Blur

Product post: “The whole cast.” — 07 Product post · The cast

Plate: the doll lying on satin with the collection — 07 Product post · The cast

The feed · stories

Built for the thumb.

Stories and the reel are native 9:16, not crops, with the platform’s safe zones kept clear. Tap through them the way they would be seen.

Story 1: “Now showing: Passion for Glam.” at the marquee

Story 2: “Bake it till you make it.” in the dressing room

Story 3: “Pout Couture, darling.” on the red carpet

Reel cover: the Walk of Fame, “The film”

Scene 07 · The city

Take the sign to the city.

The bulletins line the Sunset Strip, in sight of the real sign. Beauty titles carry the red-carpet pout, metro runs repeat the close-up, and mall screens show the wink.

A 48 × 14 ft bulletin on Sunset Boulevard at dusk, “Hollywood, meet your new star.” — Sunset Strip bulletin · 48 × 14 ft

The G-Class bulletin seen from a car on the freeway — Freeway bulletin

A wallscape above a Hollywood street at night — Wallscape

The Walk-of-Fame poster in a bus shelter on a wet night — Bus shelter

A run of close-up posters in a metro corridor — Metro poster run

A digital screen in a mall showing the premiere scene — Mall screen

A hand holding a phone with the red-carpet post — In the feed

A magazine lying open on satin with the red-carpet page — Magazine

The artwork

Billboard artwork, 48 × 14 ft, golden hour — Bulletin · 48 × 14 ft

Billboard artwork, 48 × 14 ft, night drive — Bulletin · 48 × 14 ft

Lightbox artwork: “Every star needs a signature.” — Lightbox · 2 × 3

Magazine page: “Pout Couture, darling.” — Magazine · A4

The PR kit laid out on pink satin: the doll, both glosses, both powders and the card

Scene 08 · The invitation

The kit is the invitation.

It lands before the reveal: the doll, the Faux Filler duo and both Easy Bake shades, wrapped like an invitation to a premiere. No product shot before launch day — only the question: who is Hollywood’s newest star?

Tap the card to turn it. The note is signed by the team. Nobody’s words are put in anyone else’s mouth.

The invitation · rollout

Tease. Premiere. Stay famous.

01Tease
A silhouette of the sign at dawn, the pin curl in shadow. The PR kits land with creators as an invitation to the premiere. No product yet — only the question.
02Premiere
The key visual reveal, the carousel and motion posters — a wink, a pout, a puff of powder — and the bulletins on the Sunset Strip. The core products on sale at launch.
03Stay famous
A “Bratz Your Glam” AR filter gives you the lilac wing and the pin curl. A creator series recreates each scene of the day; the 2D art becomes stickers and merch.

Activation

Your own star on the Walk of Fame.

A pop-up in the shape of a Walk-of-Fame star: step onto your star, get the Faux Filler pout, take the photo under a small HUDA BEAUTY sign. Every visitor leaves as the star of her own premiere.

What we would measure

Goal	Signal
Awareness	Reach and earned media of the reveal
Desire	Waitlist sign-ups and sell-through at launch
Conversation	Filter uses, creator recreations, sentiment
Business	Faux Filler and Easy Bake sales against the core line; new customers

Scene 09 · Behind the scenes

Three rounds to one star.

The finished campaign looks like it was always going to be this. It was the third attempt.

Round 01
Cherry & leopard
The first mood: a black panther on cherry red, leopard, cherries and the eight-ball. A doll built in Blender and walked on a test clip — and set aside when the campaign turned towards glamour.
Set aside
Round 02
Pink glamour
A pink doll, and a whole world built around her in Blender: stills, a cover, a pop-up with a two-metre heart mirror, a retail bay. The verdict: the hero too loud, the mirror everywhere — and the Hollywood of the idea missing.
Set aside
Round 03
Hollywood’s newest star
A new character, found in a single keyframe that had been set aside as a mistake: the pin curl, the lilac wing, the satin corset. The real sign on the real hill, lettered HUDA BEAUTY. This one stayed.
Kept

Behind the scenes · the pipeline

Four tools, one hand.

Each tool did the thing it is best at, and nothing left one without being checked.

01Illustrator
Wordmark lockups, the halo, print artwork, dielines, the licence plate
02Blender
Products, cartons, the charm and the plate; the turntables; the three film titles
03Higgsfield
The character, the scenes, keyframes and every shot of the film
04Photoshop
Compositing, type, grading, retouching, the mock-ups

Scene 10 · That’s a wrap

That’s a wrap.

Huda Beauty × Bratz

present

Huda Kattan as huda

Hollywood’s Newest Star

Concept & strategy: Ameer Al-Ayyash
Research: Ameer Al-Ayyash
Character & casting: Ameer Al-Ayyash
Art direction: Ameer Al-Ayyash
Product naming: Ameer Al-Ayyash
Packaging & print: Ameer Al-Ayyash
3D & look development: Ameer Al-Ayyash
Titles & motion: Ameer Al-Ayyash
Film direction & edit: Ameer Al-Ayyash
Key visuals: Ameer Al-Ayyash
Social: Ameer Al-Ayyash
Out of home: Ameer Al-Ayyash
PR & rollout: Ameer Al-Ayyash
This page, designed & coded: Ameer Al-Ayyash

Ameer Al-Ayyash as the whole crew.

Self-initiated 360° concept, made for this portfolio. Not commissioned by, endorsed by or affiliated with Huda Beauty or MGA Entertainment. Huda Beauty, Faux Filler, Easy Bake and Bratz are trademarks of their owners.

Concept, art direction and design: Ameer Al-Ayyash. The character and the scenes were generated with AI in Higgsfield; the packaging, the 3D, the titles and the layouts are his. Built with Blender, Higgsfield, Photoshop, Illustrator and Claude.

Music in the film: the Bratz theme song mashed up with “Vogue” by Madonna, a mashup by whateverdoja (YouTube). © MGA Entertainment, Madonna and the respective rights holders; used within a non-commercial portfolio concept, no rights claimed.

Music in the story ads: “Nicole Kidman” by Adela; “Okayyy” by Latto × Doja Cat; “Vogue” by Madonna; “Obsessed” by Mariah Carey. © the artists, their labels and the respective rights holders; used within a non-commercial portfolio concept, no rights claimed.

Reference images in the research wall belong to their owners and are shown for study only.

A self-initiated 360° launch for Huda Beauty × Bratz: a new star, four products, a 36-second film and every surface around them — one doll, one day in Hollywood, from golden hour under the sign to the flashes at midnight.

Project: Self-initiated 360° concept · unofficial
Role: Concept, character, packaging, film and campaign — every department
Year: 2026
Disciplines: Campaign concept and strategy, Research, Character design, Art direction, Product naming, Packaging and print, 3D product visualisation, Title design and motion, Film direction and edit, Key visuals, Social launch system, Out of home, PR and rollout, Web design and development
Tools: Blender, Higgsfield, Photoshop, Illustrator, Claude

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Eternal Sunshine — a campaign in layers

Hollywood’s newest star.

Every Bratz girl dreamed of her close-up. This one gets Hollywood.

The film.

Thirty-three heads before her face.

Huda first. Bratz as the jewellery.

01Bratitude

02Pout Couture

Angel Cake

Honey Bunz

Golden hour

Premiere

Walk of Fame

Dressing room

Red carpet

Night drive

From plate to post.

Built for the thumb.

Take the sign to the city.

The kit is the invitation.

Your own star on the Walk of Fame.

Three rounds to one star.

Cherry & leopard

Pink glamour

Hollywood’s newest star

That’s a wrap.