Ameer Al-Ayyash
One idea. Every surface.
I design for beauty brands, and I carry one idea across everything it has to live on — the square in the feed, the board at road speed, the shelf, the pack, the page. Then I build the page too.
Now at Global Network FZCO, DubaiBrands and titles I have worked with.
Get the highlights.
- Self-initiated concept, 2026Huda Beauty × BratzA self-initiated 360° launch for Huda Beauty × Bratz: a new star, four products, a 36-second film and every surface around them — one doll, one day in Hollywood, from golden hour under the sign to the flashes at midnight.
- Self-initiated concept, 2026Kayali × Ariana GrandeA self-initiated 360° launch for two Kayali scents with Ariana Grande — built the way Kayali is worn: one layer over another, from the flacon to the film, the feed, the billboard, the PR box and a pop-up you can walk through.
- Client, 2026Yasin GodzMark, material and website for Yasin Godz, a creative director and AIGC filmmaker in Dubai — polished sterling silver in WebGL, his films as the stone, fourteen projects credited the way he credited them. Brief to live domain in two days.
- Client, 2026HQDA complete rebrand and website for HQD Europe, set against IQOS and Apple: the old discount shop rebuilt as a filmic brand stage, a space launch for the new HQD ALLSTAR, the CIRAK 2 in exact 3D, and the nicotine rules designed in from the first pixel. Presented as a working prototype for their JTL-Shop — followed by a 48-banner ad campaign for their retailers.
- Self-initiated concept, 2026Huda Beauty × Sol de JaneiroA self-initiated collaboration between Huda Beauty and Sol de Janeiro: two body creams, one sunset from the dunes to the sea — and every surface in between, from the jar to a billboard in Dubai and a bus shelter in Rio.
- In-house, 2024–2025Walt DisneyThe only designer on Disney Consumer Products’ team in Germany: seasonal key visuals, the banners, displays and booklets they became in store, and the posts they became on @disneydeutschland — for Disney, Pixar, Marvel, Star Wars and Disney Princess.
- Client, 2026my aureaThe brief was one sentence. What came back was a name, five formulas, a colour system, the packs, the photography, the shop and the code behind it.
- Client, 2025–2026Korean Beauty HouseGermany’s largest K-beauty retailer, across Instagram and TikTok. Not a set of posts — a set of formats, made to be repeatable by design.
- Client, 2026fahren-ohne-mpu.comA service nobody admits to needing, sold to people who have every reason to distrust it. The mark, a paid Meta campaign in feed and story, and the site it lands on — built as one argument, one objection at a time.
- Client, 2026Setup GlobalA site that has to answer one question — does this pay off for me — and answers it with a calculator instead of a paragraph. Designed and then coded by the same person.
- Client, 2026Maggie LindemannThree shirts for a world tour, front and back. Chrome, lace and a lit flame — 2000s goth romance, made to be worn until it fades.
- Client, 2021–2023Leah KateAn EP, two singles and a double feature for a pop artist whose whole subject is the part that comes after. Four covers that refuse to look like a set.
- Client, 2024–2025Daily MatchaOne mark, carried from a shop window to a menu board to a paper cup, across Munich. Visual direction for one of the city’s leading matcha cafés.
- Concept, 2026ARIYAA fictional Korean-inspired skincare line, designed as one complete system: cleansing, hydration, protection and recovery.
- Concept, 2026FREQA social-first music streaming experience that connects listeners, artists and communities in real time.
One designer. The whole launch.
About
The person behind the work.
I grew up in Germany and studied media design in Munich — digital and print, both sides of it. I work from Dubai now.
I make brand identities, packaging, campaigns and the social content that carries them, and the motion that makes them move. Before any of that I work out what the piece is for: years of marketing sit underneath the design, which is why I start from the job a thing has to do rather than from how it should look.
And I build what I design. Websites and online stores, written in code. I work with beauty and lifestyle brands, and with music artists. This site is mine, end to end.
Brands and titles I have worked with.
Clarity.
Does it read in a second, on a phone, in a feed?
Emotion.
Does it make you want the product?
Detail.
Does it still hold up when you zoom in?
Capabilities
Everything a beauty brand needs to launch.
40+
projects completed
4
years in design
Identity
Marks that work on a cup and a storefront.
12+
clients worldwide
DE EN AR
German and English native, Arabic fluent
AI-assisted production
Ideation and imagery, faster.
Claude, Higgsfield and Firefly — for boards, variants and reference, then finished by hand.
Tech specs.
- Based in
Dubai, United Arab Emirates
- Experience
Global Network FZCO
Head Graphic Designer, Art Director & Marketing Assistant
Art direction and design across the group, and the marketing that runs it. Built a supplement gummy brand from a one-line brief: naming, identity, packaging, product direction, supplier research, website and the launch plan.
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The gummy brand started as one sentence — we want to sell supplements — and I took it the whole way: the name, the identity, the range architecture, the pack, the supplier conversations, the photography direction, the website and the plan for launch day.
Art direction for the group’s other businesses runs alongside it, which means holding several brands apart from one another inside the same week without any of them drifting.
The marketing sits in the same pair of hands as the design. A campaign is costed, scheduled and written before it is laid out, so nothing beautiful arrives that nobody can run.
Open the case studyKorean Beauty House
Head Graphic Designer & Social Media Manager
Owned the look and the feed of a K-beauty retailer end to end: campaign creative, product launches, paid and organic social, and the calendar they ran on.
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Eighteen months, two channels, twelve shops to speak for, and a post about every second day.
What I actually built was the set of formats, not the posts: the skin-type explainer, the product in close-up, the shop, the seasonal push. The account is still running all four. A format that outlives the person who made it is the only proof the thing was a system rather than a streak.
Paid and organic came off the same desk, so a visual was cut for the feed and for the ad set at the same time instead of being adapted afterwards by somebody who had not seen the idea.
German audience, Korean products, and a category full of words nobody has to know. Half the job was translation — not language, but turning an ingredient list into a reason to care.
The grid is a design object in its own right: anything posted is also a square in a wall of squares, so covers were composed to sit next to each other.
The Walt Disney Company
Graphic Designer & Digital Marketing Manager
Seasonal retail campaigns for Disney Consumer Products across Disney, Marvel, Pixar and Disney Princess — print, in-store and digital, designed inside licence rules and carried from the poster to the shelf.
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Four licence universes in the same campaign — Disney, Marvel, Pixar and Disney Princess — each with its own style guide, its own character rules and its own approvals.
Every asset went to the licensor for approval, so it had to be right the first time and defensible line by line. Working inside somebody else’s brand book that tightly is a skill of its own, and it is the opposite of being precious.
One seasonal idea, carried from the large-format poster down to the shelf talker, the window and the digital banner, at the sizes German retail actually uses.
Open the case studyHubert Burda Media
Head Graphic Designer
Editorial and commercial design for magazine titles including Elle, Harper’s Bazaar, Cosmopolitan and Focus: layouts, advertising creative, and the social cut-downs that carried them.
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Beauty and fashion titles on a magazine schedule: Elle, Harper’s Bazaar, Cosmopolitan, Focus. The page closes on the day it closes.
Advertising creative alongside the editorial, which means designing to a client’s guidelines and the magazine’s grid at the same time, and knowing which one gives way.
Features also went out as social cut-downs, so a spread was planned for the page and for the square together rather than cropped into one afterwards.
Freelance
Creative for beauty, lifestyle, editorial and music
Identity, packaging, store design and the full social feed for Daily Matcha in Munich. Tour merch and brand work for music artists including Leah Kate, Maggie Lindemann and Loudiene.
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Daily Matcha: one mark, six shops in Munich, and every surface it has to survive — the cup, the window vinyl, the menu board, the packaging, and the feed that sells them.
Music: cover artwork and tour merchandise for Leah Kate, Maggie Lindemann and Loudiene — printed on black, and read across a dark room from thirty metres.
Working directly with founders means there is nobody between the brief and the file, which is fast and unforgiving in equal measure.
Open the case studyFaces Of Fey
Head Graphic Designer
Every surface of the brand, hands on: packaging design, product photography, video production and web design, plus the social media management that ran on top of them.
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A beauty brand small enough that one person did the whole chain: the pack, the photograph of the pack, the edit of the photograph, the site it sold on and the feed that drove traffic to it.
Product photography and video in-house, which is the reason the social never waited on an agency and never looked like stock.
This is where I learned that a pack design is only finished once you have tried to shoot it.
Mediadesign University (MD.H)
Degree, Certified Media Designer Digital & Print
- Design
- Photoshop
- Illustrator
- InDesign
- Adobe XD
- Motion and video
- After Effects
- Premiere Pro
- CapCut
- Build
- HTML
- CSS
- JavaScript
- Astro
- Claude
- Terminal
- Netlify
- Shopify
- AI imagery and motion
- Claude
- Higgsfield
- Firefly
- Languages
- German, native
- English, native
- Arabic, fluent
Send the brief.
Based in Dubai, working in English, German and Arabic.