Client · 2026
Setup Global
Designed in XD, then written. Nine jurisdictions and one calculator.
UI/UX design and front-end development
The interface is the argument.
Nine jurisdictions, one calculator, and a page that answers the only question anybody actually has.
Setup Global moves a company’s registered seat abroad. Everyone who lands on the site is asking one thing — does this pay off for me — and most sites in the category answer it with a paragraph about trust.
This one answers it with a number, computed from the visitor’s own figures, before anything is asked of them.
The calculator
A number, before a form.
Pick a profit, pick a jurisdiction, and three figures move at once: what Germany takes, what the service costs, what stays with you. No email, no gate, no call first.
The presets matter as much as the slider. Most people do not know their own number to the euro but they do know whether they are nearer two hundred thousand or a million — so the fastest path to an answer is three buttons, and the slider is there for everyone else.
Nine jurisdictions
The whole board, including the expensive ones.
Dubai at nought, Estonia at nought, Hong Kong at nought — and Malta at five, Cyprus at twelve and a half, Singapore at seventeen. Every rate is on screen at once and switching one recomputes the calculator underneath.
A list of only zeroes would read as a pitch. Showing what the costly options cost is what makes the cheap ones believable, and it lets somebody rule themselves in or out without speaking to anybody.
The objections
Six questions, answered before they are asked.
Do I have to emigrate. What does the tax office say. What happens to my GmbH. Will I get a real bank account. Are there hidden costs. What happens after the setup.
They open in place, one tap, no page load and no scroll jump — because the moment somebody has a worry is the moment they are closest to leaving, and making them wait for an answer is how you lose them.
Fifteen thousand pixels.
Fifteen thousand pixels, nine sections, and one idea repeated: say the thing, prove the thing, then ask. Scroll it here, or open the real one.
Drawn first.
Then written.
Every screen was designed in Adobe XD before a line of markup existed, and then built by the same person — which is why the calculator behaves the way it was drawn instead of the way a plugin allows.
- Designed in
- Adobe XD, screen by screen
- Built with
- Astro, hand-written, no framework
- JavaScript
- One bundle for the whole site
- Typeface
- Switzer
- Hosting
- Netlify
- Language
- German, written for the site
The brief.
Setup Global relocates a company’s registered seat abroad. Every visitor arrives with the same question and none of them will say it out loud: does this actually pay off for me, and how much. A category full of consultants answers that with a form, a call, and a paragraph about trust.
So the site answers it first, for free, with the visitor’s own numbers. The calculator is not buried behind an email address and it is not a lead magnet — it sits in the middle of the page, takes a profit figure and a jurisdiction, and shows three lines: what Germany takes, what this costs, what is left. If the answer is no, it says no.
Nine jurisdictions, each with its real rate, from Dubai at nought to Singapore at seventeen. Showing the expensive ones next to the cheap ones is the point: a range that only contained zeroes would read as a sales pitch, and a visitor who can see the whole board trusts the board.
The rest of the page is built to remove objections in the order people actually have them. Six questions before anything is asked of anyone. A guarantee written as a sentence rather than a badge. Fourteen people with names and faces, because the fear in this category is that there is nobody behind the website. Video, not testimonials in quote marks.
Designed in Adobe XD, screen by screen, and then written. Astro, one script bundle, no framework, no page builder. Every interaction on it — the calculator, the selector, the questions, the reveals — is hand-written, which is the only reason they behave the way they were drawn.
UI/UX design and front-end development: Ameer Al-Ayyash, for Setup Global.
A site that has to answer one question — does this pay off for me — and answers it with a calculator instead of a paragraph. Designed and then coded by the same person.
- Client
- Setup Global
- Role
- UI/UX design and front-end development
- Year
- 2026
- Disciplines
- UI design, UX, Interaction design, Front-end development
- Tools
- Adobe XD, Astro, HTML, CSS, JavaScript
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