Concept · 2026
ARIYA
Clean, calm, protect — a Korean-inspired skincare line, drawn as one system.
Brand identity and packaging design
ARIYA is a fictional Korean-inspired skincare brand focused on balance, softness and skin health.
One system, not five boxes.
Every product follows one visual language: soft colours, clean typography and minimal layouts make the range cohesive and recognisable.

Colour-coded care.
Each step of the routine gets its own colour, so the range reads as a system on shelf while every product keeps its own personality.

Strengthens the skin barrier with long-lasting hydration. Pastel pink for comfort, care and daily self-love.

The Gentle Cleanser removes impurities without stripping the skin; the UV Shield Essence offers lightweight protection.

Serum and treatment line for focused routines. Minimal packaging and soft gradients for purity and performance.

A fictional Korean-inspired skincare line, designed as one complete system: cleansing, hydration, protection and recovery.
- Client
- Korean-inspired skincare brand
- Role
- Brand identity and packaging design
- Year
- 2026
- Disciplines
- Brand identity, Packaging system, Visual storytelling
- Tools
- Photoshop

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