Concept · 2026

ARIYA

Clean, calm, protect — a Korean-inspired skincare line, drawn as one system.

Brand identity and packaging design

ARIYA is a fictional Korean-inspired skincare brand focused on balance, softness and skin health.

One system, not five boxes.

Every product follows one visual language: soft colours, clean typography and minimal layouts make the range cohesive and recognisable.

ARIYA product system: cleanser, toner, UV essence, serum and barrier cream boxes

Colour-coded care.

Each step of the routine gets its own colour, so the range reads as a system on shelf while every product keeps its own personality.

Soft Barrier Cream jars and boxes in pastel pink

Strengthens the skin barrier with long-lasting hydration. Pastel pink for comfort, care and daily self-love.

ARIYA logo in an oval with Clean, Calm, Protect, on a cloud sky

A fictional Korean-inspired skincare line, designed as one complete system: cleansing, hydration, protection and recovery.

Client
Korean-inspired skincare brand
Role
Brand identity and packaging design
Year
2026
Disciplines
Brand identity, Packaging system, Visual storytelling
Tools
Photoshop
The FREQ app home screen on two phones

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