Client · 2026
my aurea
A supplement brand built end to end — name, pack, site, and the shots.
Brand, naming, product range, packaging, art direction, web design and build
One line
of brief.
Five formulas, one architecture, and a shop that was designed and then written by the same person.
Skin and hair
my beauty.
Hair, skin and nails.
Premium biotin in a mixed berry gummy. The one that started the range, and the one the category expects — so it had to be the one that looked least like a supplement.
- Active
- Biotin
- Flavour
- Mixed berry
Rest
my sleep.
Unwind and stay down.
Ashwagandha in blueberry lavender. The evening end of the range, and the reason the palette needed a colour that reads as dusk rather than as medicine.
- Active
- Ashwagandha
- Flavour
- Blueberry lavender
Curb cravings
my control.
Fewer cravings at 4pm.
Apple cider vinegar in green apple kiwi. Named for the outcome rather than the ingredient, because nobody has ever wanted apple cider vinegar for its own sake.
- Active
- Apple cider vinegar
- Flavour
- Green apple kiwi
Stay well
my hydrate.
What the day takes out.
Electrolytes in coconut lime. The one that has to work in forty degrees, which in this market is most of the year.
- Active
- Electrolytes
- Flavour
- Coconut lime
Train harder
my create.
Strength, kept up.
Creatine monohydrate in dark cherry. The proof that the system stretches: the same jar and the same rules, in the one colour nobody expects on a gummy.
- Active
- Creatine monohydrate
- Flavour
- Dark cherry
Five now.
Three in production.
Brand, naming, range architecture, packaging, art direction, product imagery, web design and front-end: Ameer Al-Ayyash, for Global Network FZCO, Dubai.
Designed, then written.
The theme is hand-built: the layout, the colour logic, the bundle maths, the currency and region switching, the copy. Design and front-end were the same job.
The shop front.
The hero rotates through the five, each with its own colour, its own glow and its own callouts. Underneath: one gummy up close, the four things that never change, the range, the questions people actually ask.
Find your color.
Not a questionnaire. You tap what is true this month — hair in the shower drain, awake at four, reaching for something sweet at four — and the range makes up its mind in front of you. Nothing is emailed, nothing is gated.
Build your bundle.
Three, four or five. Pick the jars you actually want instead of accepting a set somebody else assembled — the price and the saving move as you choose.
It arrives before you run out.
A subscription written as a promise about timing rather than a discount. Every forty-five days, because that is exactly how long a jar lasts at two a day. Change the formula whenever.
One product page, five times.
Same page, same structure, one variable. The colour switches, the active switches, everything else holds — which is what lets a sixth formula ship without a redesign.
One person.
Every line of it.
No agency, no studio, no team and no template. The brief arrived as one sentence and everything below it had to be invented, drawn, written, photographed or coded by the same pair of hands.
Brand
- Name
- Wordmark
- Identity
- Range architecture
- Colour system
- Tone of voice
Product
- Flavour direction
- Pack design
- Label copy
- Arabic typesetting
- Range extension plan
Imagery
- Jar renders
- Gummy renders
- Art direction
- Retouching
Shop
- Web design
- Shopify theme in Liquid
- HTML, CSS and JavaScript
- Bundle logic
- Subscription logic
- Currency and region switching
Words
- Product copy
- FAQ
- Email flow
- Legal pages
- Formulas
- Five live, three in development
- Every jar
- 90 gummies, 45 days, 2 a day
- Every formula
- Sugar-free, halal, pectin set
- Price
- AED 150 a jar, one price across the range
- Built on
- Shopify, hand-written theme
- Next
- Amazon, Noon and Talabat
The brief.
The brief was one sentence. We are launching a supplement gummy, think of something. There was no name, no category, no range, no look and no site — and the honest read of a brief like that is that the first decision matters more than any of the ones after it.
So the first decision was not a logo. It was an architecture. **my aurea** is the house; every product is **my** plus one word, with the full stop as part of the name. my beauty. my sleep. my control. my hydrate. my create. The next formula is one more word, not one more brand — and a customer saying it out loud is already saying *my*.
Colour carries the range. Each formula owns one, and that colour runs the whole way through: the jar, the gummy, the card in the shop, the glow behind the hero, the dot you tap to switch. Nobody has to read a label to know which one they are holding. It is the same move a beauty brand makes with a shade wall, applied to a category that normally sells on a list of milligrams.
Under the colour, everything is deliberately identical. Same jar, same count, same price, same promise: ninety gummies, forty-five days, two a day, sugar-free, halal, set with pectin instead of gelatine. The range varies in exactly one dimension, which is what makes it a range and not five products.
The shop is the brand rather than a catalogue of it. Find yours is not a questionnaire — you tap what is true this month and the range makes up its mind. Bundle lets you build three, four or five instead of accepting a set somebody else assembled. Subscribe is written as a promise about timing, not a discount: it arrives before you run out.
And it was built, not just designed. The Shopify theme is hand-written — the layout, the colour logic, the bundle maths, the currency and region switching, the copy. Design and front-end were the same job, which is the only reason a brand this complete exists from one brief and one person.
The pack
Flat, then round.
Every jar carries one strip, and that strip has to do everything a label is asked to do — sell, instruct, warn, list every milligram — in two scripts that read in opposite directions.
This is the print file itself, the version that went to press. Scroll, and it closes into the jar it was drawn for.
- The frontName, flavour in English and Arabic, and the promises every formula shares. One grid for all five, so the colour is the only thing that changes.
- Supplement factsOne table, two languages, row for row — English left to right, Arabic right to left, on the same lines.
- Why aurea, how to useSix claims as a checklist and one instruction: two gummies a day, at any time.
- Storage and warningThe regulatory text, set in both scripts, and the line naming who it is made for.
- The spinenourish. glow. thrive. — set on its side, so a jar turned away on a shelf still says something.
Printed.
The same files on the finished jars — my beauty and my sleep, in hand.
Label design, bilingual typesetting and print files: Ameer Al-Ayyash, for Global Network FZCO, Dubai. The strip is his print PDF, unaltered — the scene only bends it.
The brief was one sentence. What came back was a name, five formulas, a colour system, the packs, the photography, the shop and the code behind it.
- Client
- Global Network FZCO, Dubai
- Role
- Brand, naming, product range, packaging, art direction, web design and build
- Year
- 2026
- Disciplines
- Naming, Brand identity, Packaging, Product range, Art direction, E-commerce, Front-end
- Tools
- Illustrator, Photoshop, Shopify, Liquid, HTML, CSS, JavaScript
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