Client · 2026

Maggie Lindemann

Tour merchandise, printed on black and read across a dark room.

Merch design

I Feel Everything Tour

Maggie Lindemann, 2026

Three shirts for the I Feel Everything Tour, 2026. Thirty-nine nights, three continents.

The tour was called I Feel Everything, and the merch had to be able to hold that rather than quote it. Three shirts, front and back, for thirty-nine nights across North America, Europe and Australia.

The reference is the early 2000s: chrome tribal, Spencerian script, the kind of photograph that has been in a drawer for twenty years. Each shirt is built on one image and one frame — a paper doily burnt at the edges, a chrome cartouche, a bar of blue light — and the tour lockup is set so that it belongs to the picture instead of sitting on top of it.

The backs carry the routing. Thirty-nine dates is a lot of small type, so every back has something to hold it: an ornament between the columns, a lighter held up and lit, a frame that wraps the whole list. The dates are why someone turns the shirt over. The drawing is why they keep it.

Shirt one

Blue Sky Tour Tee

The script name across the chest, a blue-cast portrait beneath it, the tour lockup closing underneath. The quietest of the three, and the one that carries the record’s colour.

Front print: Maggie Lindemann in script over a blue-toned portrait, the tour lockup beneath
The black tee, front
The black tee, back
Back print: the tour routing in two columns around a chrome tribal ornament

Shirt two

Lighter Tee

A paper doily burnt at its edges, a sepia portrait held inside it, chrome tribal closing around the frame like a hand. SWIXXZ set in blackletter at the foot. Its back is where the shirt gets its name: a lighter, held up and lit.

Front print: a burnt lace frame around a sepia portrait, chrome tribal closing beneath it
The black tee, front
The black tee, back
Back print: the tour routing beside a lit lighter

Shirt three

Bone Tour Tee

The only light shirt of the three: bone cotton, a teal oval held in chrome scrollwork, the tour lockup above it and the name below. The same world, seen in daylight.

Front print: a teal oval held in chrome scrollwork, the tour lockup above it
The natural tee, front
The natural tee, back
Back print: the routing inside a large chrome tribal frame

The back print

Thirty-nine nights.

Every back carries the routing, and every back has something to hold it: an ornament between the columns, a lighter held up and lit, a frame that wraps the whole list.

  1. FEB 17San Diego, CA
  2. FEB 18Phoenix, AZ
  3. FEB 20Austin, TX
  4. FEB 21Dallas, TX
  5. FEB 22Houston, TX
  6. FEB 24Nashville, TN
  7. FEB 25Charlotte, NC
  8. FEB 26Washington, DC
  9. FEB 28Philadelphia, PA
  10. MAR 01Allentown, PA
  11. MAR 03New York, NY
  12. MAR 04Boston, MA
  13. MAR 06Montréal, QC
  14. MAR 07Toronto, ON
  15. MAR 08Columbus, OH
  16. MAR 10Chicago, IL
  17. MAR 11Saint Paul, MN
  18. MAR 13Denver, CO
  19. MAR 14Salt Lake City, UT
  20. MAR 17Seattle, WA
  21. MAR 18Portland, OR
  22. MAR 20San Francisco, CA
  23. MAR 21Los Angeles, CA
  24. APR 14Dublin, IE
  25. APR 16Glasgow, UK
  26. APR 17Manchester, UK
  27. APR 19Birmingham, UK
  28. APR 20London, UK
  29. APR 22Amsterdam, NL
  30. APR 24Paris, FR
  31. APR 26Cologne, DE
  32. APR 27Berlin, DE
  33. APR 29Hamburg, DE
  34. APR 30Brussels, BE
  35. MAY 10Perth, AUS
  36. MAY 12Adelaide, AUS
  37. MAY 14Sydney, AUS
  38. MAY 15Melbourne, AUS
  39. MAY 17Brisbane, AUS

Worn until it fades.

Shirts designed by Ameer Al-Ayyash for Maggie Lindemann and SWIXXZ. Product photography of the finished garments by the merch team.

The black tee, front
Blue Sky Tour Tee
The black tee, front
Lighter Tee
The natural tee, front
Bone Tour Tee

The brief.

Three shirts for the I Feel Everything Tour — front and back, thirty-nine nights across North America, Europe and Australia. Tour merch is chosen in a dark room, in a queue, in about a minute. Each one had to carry from the other side of a venue and still hold up in daylight the next morning.

The reference is the early 2000s, before everything got clean: chrome tribal, Spencerian script, blackletter, the kind of photograph that has been in a drawer for twenty years. Not a pastiche of it — the same instincts, drawn properly.

Every front is one image and one frame. A bar of blue light across a portrait; a paper doily burnt at its edges; a chrome cartouche cut around a figure. The tour lockup is set into the picture rather than laid over it, so the type belongs to the image instead of floating above it.

The backs carry the routing. Thirty-nine dates is a lot of small type, so each one is given something to hold it — an ornament between the columns, a lighter held up and lit, a frame that wraps the whole list. The dates are why someone turns the shirt over. The drawing is why they keep it.

Two blacks and a bone. The black shirts let the chrome and the blue do the work; the bone one inverts the range, so the same world reads warm and the drop has somewhere to go. Side by side they read as one release rather than three designs.

Nothing in the three depends on a crisp edge. The grain, the burn and the scratch are part of the drawing, so a hundred washes take them further in the direction they were already going.

The merch wall at a Maggie Lindemann show: the three tour shirts hanging front and back, with price tags

On the wall.

All three, front and back, on the merch wall at a show on the tour.

Three shirts for a world tour, front and back. Chrome, lace and a lit flame — 2000s goth romance, made to be worn until it fades.

Client
Maggie Lindemann, SWIXXZ
Role
Merch design
Year
2026
Disciplines
Tour merch, Apparel graphics, Typography, Image treatment
Tools
Photoshop, Illustrator
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